Like most people I hate food waste, especially meat, poultry and fish. After watching how people automatically search for the longest use by date, a solution to this could be staggered pricing.
A pack of chicken breasts priced at:
£3.50 with 8 days left till use by date
£3.00 with 6 days left till use by date
£2.50 with 4 days left till use by date
£2.00 with 2 days left till use by date
£1.50 with 1 day left till use by date
£1.00 use that day
The amount of time between reductions and the value could be altered depending on the product and demand.
This could be of benefit to consumer and retailer, and at the same time cut down on unnecessary food waste.